In the early 1960s the Jameson range consisted of just seven and twelve year old whiskeys. Irish distillers launched Jameson Crested Ten on the 7 November 1963 with their first distillery only pure pot still blend in their 183 year history. The new Jameson Crested Ten was launched at Bow Street in front of 400 guests by the then Chairman of John Jameson & Co. Ltd., Mr A C Crichton.
The whiskey was named Crested Ten because each bottle bore the Jameson crest. Crested Ten was vatted from whiskeys distilled at the Bow Street Distillery. The quality was ensured by blending 100 plus casks together and was bottled in the new bottling plant just installed on the premises in Bow Street. It contains a greater than average sherry pot still component between 10 and 15 years old.